PR WEEK - Belgrade 2007.3. 10. 2007.
The Future of the Internal Communications
and the Role of Professionals in the Field of Communications "I long to accomplish some great and noble task, but it is my
chief duty to accomplish small tasks as if they were great and noble."
(Hellen Keller)
In the period between 26th and 30th November 2007, PR
WEEK – Belgrade 2007 will be held, organized by Attache. It is the most
prominent international conference in the field of communications in the region
of south-eastern Europe, that will gather the leading professionals from the
field of corporate governance, communication, human resources and management.
The participants in this international conference, that is
being held for the second time, will discuss one of the most important issues
of each organization - The Future of the
Internal Communications and the Role of Professionals in the Field of Communications.
The internal communications, in the companies and the public
sector as well, are of immense importance for the successful achievement of goals
of the company. How to create a coalition of interests within the internal
public so the organization would function successfully? How to define
successfull internal communications? How to evaluate them? How to implement
them? How to create a model that will not only be a collage from the world of
fantasy which does not exist in the real world?
More than 30 top managers and consultants from the country and
abroad will speak on this international conference. Beside exclusive lectures
and workshops, the participants of this year’s PR Week will have the opportunity to talk to the speakers of 4
interesting panel discussions with the following topics:
The Future of the Internal
Communications and the Role of Professionals in the Field of Communications
(managers of corporate communications take part in the panel
discussion)
The strategic role of HR in
the process of changes (HR managers take part in
the panel discussion)
The management of the process
of changes (Top management)
The role of top management in internal communications (Top management)
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